JuJu Watkins became the first athlete to co-create a basketball shoe within the LeBron NXXT Gen line when the “Silver Lining” edition debuted on February 11, at a hometown event in Watts, Los Angeles.
The launch, held at the Nike Watts Community Store as...
JuJu Watkins became the first athlete to co-create a basketball shoe within the LeBron NXXT Gen line when the “Silver Lining” edition debuted on February 11, at a hometown event in Watts, Los Angeles.
The launch, held at the Nike Watts Community Store as...
JuJu Watkins became the first athlete to co-create a basketball shoe within the LeBron NXXT Gen line when the “Silver Lining” edition debuted on February 11, at a hometown event in Watts, Los Angeles.
The launch, held at the Nike Watts Community Store as...
Brand partnerships and collaborations are complex business endeavors that require the proper alignment of values, objectives, and target audiences. The values of both businesses have to be complementary, the goals clear and intentional, and the markets of both should be harmonious. So when we hear of brands announcing partnerships,...
Brand partnerships and collaborations are complex business endeavors that require the proper alignment of values, objectives, and target audiences. The values of both businesses have to be complementary, the goals clear and intentional, and the markets of both should be harmonious. So when we hear of brands announcing partnerships,...
Teyana Taylor’s story over the past year reads like a succession of victories, spanning award-winning performances, industry honors, high-profile hosting gigs, and fashion dominance. This trajectory positions her as one of the entertainment and culture industry’s most unmistakable forces as 2026 unfolds. That momentum now perfectly dovetails with the...
