Brand partnerships and collaborations are complex business endeavors that require the proper alignment of values, objectives, and target audiences. The values of both businesses have to be complementary, the goals clear and intentional, and the markets of both should be harmonious. So when we hear of brands announcing partnerships, we instinctively ponder if the venture will succeed.

In a February 18th press release, Nike announced a new partnership with Kim Kardashian’s shapewear brand, SKIMS. The announcement states the two companies will partner to create a new activewear brand that will, “Disrupt the global fitness and activewear industry.”

We have to wonder if the partnership will inevitably work. Nike’s brand is known for being innovative, inspiring, and heavily focused on pleasing consumers. SKIMS’ brand is known for its inclusive design, obsessing over details, and tagline, ‘Solutions for Every Body’.

The NikeSKIMS brand is slated to offer training apparel, footwear, and accessories with a planned roll-out of the first collection in the U.S. this coming spring. The new brand will be available in select retail stores and on the Nike website. The brand will offer extended sizing adhering to the SKIMS promise of ‘Solutions for Every Body’. It is promoted as a combination of Nike’s innovation and sports science, along with SKIMS’ adoration for the female figure and inclusive designs for all body types.

Jens Grede, Co-Founder and CEO of SKIMS stated the partnership will be,

Fellow Co-Founder and Chief Creative Officer Kim Kardashian stated there is a shared vision for,

With innovation, Nike continues to push design forward and the relatively new brand of SKIMS has also done so since its inception. Product designs are expected to be functional and flattering. Both companies have established partnerships with the NBA and WNBA, allowing for extraordinary brand awareness for NikeSKIMS. Nike also is an equity investor in the WNBA.

NikeSKIMS expects to build on Nike’s commitment to inspire girls and women, with SKIMS being an organic fit in the partnership. Also, Nike’s dedication to athletes, fitness, and performance along with SKIMS’ deep brand intimacy, the partnership has the potential to be well aligned and successful.

Brand partnerships and collaborations are complex business endeavors that require the proper alignment of values, objectives, and target audiences. The values of both businesses have to be complementary, the goals clear and intentional, and the markets of both should be harmonious. So when we hear of brands announcing partnerships, we instinctively ponder if the venture will succeed.

In a February 18th press release, Nike announced a new partnership with Kim Kardashian’s shapewear brand, SKIMS. The announcement states the two companies will partner to create a new activewear brand that will, “Disrupt the global fitness and activewear industry.”

We have to wonder if the partnership will inevitably work. Nike’s brand is known for being innovative, inspiring, and heavily focused on pleasing consumers. SKIMS’ brand is known for its inclusive design, obsessing over details, and tagline, ‘Solutions for Every Body’.

The NikeSKIMS brand is slated to offer training apparel, footwear, and accessories with a planned roll-out of the first collection in the U.S. this coming spring. The new brand will be available in select retail stores and on the Nike website. The brand will offer extended sizing adhering to the SKIMS promise of ‘Solutions for Every Body’. It is promoted as a combination of Nike’s innovation and sports science, along with SKIMS’ adoration for the female figure and inclusive designs for all body types.

Jens Grede, Co-Founder and CEO of SKIMS stated the partnership will be,

Fellow Co-Founder and Chief Creative Officer Kim Kardashian stated there is a shared vision for,

With innovation, Nike continues to push design forward and the relatively new brand of SKIMS has also done so since its inception. Product designs are expected to be functional and flattering. Both companies have established partnerships with the NBA and WNBA, allowing for extraordinary brand awareness for NikeSKIMS. Nike also is an equity investor in the WNBA.

NikeSKIMS expects to build on Nike’s commitment to inspire girls and women, with SKIMS being an organic fit in the partnership. Also, Nike’s dedication to athletes, fitness, and performance along with SKIMS’ deep brand intimacy, the partnership has the potential to be well aligned and successful.

Brand partnerships and collaborations are complex business endeavors that require the proper alignment of values, objectives, and target audiences. The values of both businesses have to be complementary, the goals clear and intentional, and the markets of both should be harmonious. So when we hear of brands announcing partnerships, we instinctively ponder if the venture will succeed.

In a February 18th press release, Nike announced a new partnership with Kim Kardashian’s shapewear brand, SKIMS. The announcement states the two companies will partner to create a new activewear brand that will, “Disrupt the global fitness and activewear industry.”

We have to wonder if the partnership will inevitably work. Nike’s brand is known for being innovative, inspiring, and heavily focused on pleasing consumers. SKIMS’ brand is known for its inclusive design, obsessing over details, and tagline, ‘Solutions for Every Body’.

The NikeSKIMS brand is slated to offer training apparel, footwear, and accessories with a planned roll-out of the first collection in the U.S. this coming spring. The new brand will be available in select retail stores and on the Nike website. The brand will offer extended sizing adhering to the SKIMS promise of ‘Solutions for Every Body’. It is promoted as a combination of Nike’s innovation and sports science, along with SKIMS’ adoration for the female figure and inclusive designs for all body types.

Jens Grede, Co-Founder and CEO of SKIMS stated the partnership will be,

Fellow Co-Founder and Chief Creative Officer Kim Kardashian stated there is a shared vision for,

With innovation, Nike continues to push design forward and the relatively new brand of SKIMS has also done so since its inception. Product designs are expected to be functional and flattering. Both companies have established partnerships with the NBA and WNBA, allowing for extraordinary brand awareness for NikeSKIMS. Nike also is an equity investor in the WNBA.

NikeSKIMS expects to build on Nike’s commitment to inspire girls and women, with SKIMS being an organic fit in the partnership. Also, Nike’s dedication to athletes, fitness, and performance along with SKIMS’ deep brand intimacy, the partnership has the potential to be well aligned and successful.

Brand partnerships and collaborations are complex business endeavors that require the proper alignment of values, objectives, and target audiences. The values of both businesses have to be complementary, the goals clear and intentional, and the markets of both should be harmonious. So when we hear of brands announcing partnerships, we instinctively ponder if the venture will succeed.

In a February 18th press release, Nike announced a new partnership with Kim Kardashian’s shapewear brand, SKIMS. The announcement states the two companies will partner to create a new activewear brand that will, “Disrupt the global fitness and activewear industry.”

We have to wonder if the partnership will inevitably work. Nike’s brand is known for being innovative, inspiring, and heavily focused on pleasing consumers. SKIMS’ brand is known for its inclusive design, obsessing over details, and tagline, ‘Solutions for Every Body’.

The NikeSKIMS brand is slated to offer training apparel, footwear, and accessories with a planned roll-out of the first collection in the U.S. this coming spring. The new brand will be available in select retail stores and on the Nike website. The brand will offer extended sizing adhering to the SKIMS promise of ‘Solutions for Every Body’. It is promoted as a combination of Nike’s innovation and sports science, along with SKIMS’ adoration for the female figure and inclusive designs for all body types.

Jens Grede, Co-Founder and CEO of SKIMS stated the partnership will be,

Fellow Co-Founder and Chief Creative Officer Kim Kardashian stated there is a shared vision for,

With innovation, Nike continues to push design forward and the relatively new brand of SKIMS has also done so since its inception. Product designs are expected to be functional and flattering. Both companies have established partnerships with the NBA and WNBA, allowing for extraordinary brand awareness for NikeSKIMS. Nike also is an equity investor in the WNBA.

NikeSKIMS expects to build on Nike’s commitment to inspire girls and women, with SKIMS being an organic fit in the partnership. Also, Nike’s dedication to athletes, fitness, and performance along with SKIMS’ deep brand intimacy, the partnership has the potential to be well aligned and successful.